Mattel’s New Barbie Advertisement- Imagine The Possibilities!

When you were a child, you were asked the question, “What do you want to be when you grow up? You can be anything you want to be, let thy imagination SOAR!” Well, the answer was pretty simple. I wanted to be a mermaid, and to this day my sister will never let me live that one down. After realizing I wasn’t growing a tail any time soon, I may have said I wanted to be a ballerina which in my opinion, was a little more realistic than a mermaid. The point is, when we were little, there were never any boundaries when it came to that question. When a friend and I would have a play-date, we’d pretend all of our Beanie Babies were sick at an animal clinic, and we were the Veterinarians. Yea, you heard that right. It sounds nuts, but we would lock ourselves in a room for hours tending and caring for stuffed animals that had no souls! While visiting my cousins in New York, we’d play “School” in the basement, taking turns on who would be the teacher and who would be the student. I even remember having a kid-sized kitchen set, and I’d pretend I was the owner of a fine restaurant, or in the back of the house as a chef!

Those were the days… The days when “work” was that fun you didn’t even realize you weren’t getting paid. I’d kill to go back to those times. After many years of repetitive marketing, Mattel Toy Makers finally hit the nail on the head with their latest “Barbie” advertisement.  As crazy as it sounds, this advertisement brought up so many emotions for me. It made me laugh, it made me cry, and most importantly, it made me remember. It brought me back to all those years of “make believe”, a thing that we adults have sadly left in the past. Mattel has shied away from the traditional “Barbie” marketing of matching purse sets, small waists, and Ken dates. It’s not about the Barbie set that comes with a ball gown and glittered glass heels, it’s about having the opportunity and confidence to be ANYTHING you want to be in this world. Whether we were pretending to be a lawyer in a courtroom, a rock star on tour, or a surgeon coming out of an operating room, this advertisement brings every adult back to childhood, and shows children that the possibilities are endless!

WITH LOTS OF LOVE,

THAT BITCH!

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